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Business Challenges
Real-Life Cases
Work on Genuine Business Challenges
Leading companies from across sectors such as luxury, retail, finance, technology, and hospitality present you with real Business Challenges ranging from product development and innovations in customer experience to marketing strategy and operational improvements.
Our students have partnered with luxury brands like Dior and Bulgari to develop innovative marketing campaigns and customer experience strategies. Technology collaborations, such as with Sonova, have challenged students to find new customers and to design new product concepts for them, while financial projects with Swissquote have focused on financial market analysis and product innovation.
In hospitality, teams have worked with Le Mirador Resort & Spa to devise a digital marketing strategy to enhance the hotel's online presence and boost its 'instagrammability.'
How do these projects work?
A company will introduce a Business Challenge which you’ll tackle along with your classmates and with the guidance of an experienced lecturer. By working on authentic business problems, you develop critical thinking, teamwork, and problem-solving skills, all while building a network of industry who will open doors to future career opportunities.
Industry Interaction
You will interact with professionals from renowned companies, gaining insider perspectives about their sectors and valuable feedback throughout the project.
Immersive Learning
Projects often include company visits, hands-on research, and the chance to learn how to communicate solutions effectively in a business management context.
Mentorship and Guidance
Experienced HIM faculty will guide you through each stage, ensuring a balance of academic rigor and practical application.
Professional Presentation
You will present your findings and recommendations directly to company representatives at the end of the project.
