Career Development & Mastering Digital Presence

The job market is evolving rapidly, and in today's digital-first world, having a strong online presence is essential. At HIM Business School, we recognize this shift and are committed to preparing our students to meet the demands of today's professional world. Two of our standout initiatives—Virtual Sapiens and the LinkedIn Masterclass—play a crucial role in helping students sharpen their digital communication skills and build impactful personal brands for effective career development.

Virtual Sapiens: Sharpening Digital Communication Skills

Imagine attending a job interview—not in an office, but via a screen, with no human contact. The first impression is no longer defined by a firm handshake but by your eye contact, posture, and tone—delivered through a camera.

This is where Virtual Sapiens comes into play. This AI-powered tool enables students to refine their virtual presence by analyzing non-verbal cues, body language, and video communication. Through real-time AI-driven feedback, students learn how to:

• Enhance body language and facial expressions to project confidence and professionalism
• Make a strong and lasting impression during video interviews and virtual meetings
• Apply practical techniques to appear more natural and comfortable on screen

By mastering the key elements of digital communication, our students gain a valuable advantage in virtual interviews, online networking, and global professional interactions.

Student Feedback for Virtual Sapiens

Polina Erenkova, 2nd Year student:
"Virtual Sapiens is a great tool for practicing HireVue interviews. Video call interviews can be stressful, especially one-sided, with no human interaction, as you need to convince AI you have the necessary skills. The platform helps practice both verbal and nonverbal communication. After evaluation, it gives detailed feedback and scores, helping you identify areas for improvement. It gave me a clear vision of what a real interview would be like and reduced my stress."

Pui Yee Chuah, 2nd Year student:
"I like Virtual Sapiens because it helped me with online recorded interviews. It allowed me to practice how I speak and pointed out unnecessary sounds I often make. The platform also assisted with the virtual question-and-answer segment, allowing me to practice for virtual interviews with AI, instead of interacting with people."

LinkedIn Masterclass: Elevating Personal Branding

LinkedIn has evolved into more than a job search platform—it is now a vital space for personal branding, professional development, and strategic career growth. To ensure our students can fully leverage this tool, HIM recently hosted an interactive LinkedIn Masterclass led by guest lecturer Michel Strukov. This session provided in-depth insights into how students can strengthen their LinkedIn presence.

Key topics included:

• Optimizing LinkedIn profiles for maximum impact
• Creating content to enhance visibility
• Expanding and engaging with a professional network to unlock new career opportunities

Student feedback for LinkedIn Masterclass 

Abdulrahman Hanan, 2nd Year student:
"The LinkedIn masterclass by Michel Strukov provided valuable, practical insights into profile optimization, including strategic call-to-actions, professional imagery, and content refinement. Applying the recommendations improved the professional appearance of my profile. Overall, it was a worthwhile session that enhanced my understanding of LinkedIn as a professional networking platform."

Empowering Future Leaders

At HIM Business School, We are committed to providing hands-on, relevant, and future-focused education. By integrating tools like Virtual Sapiens and hosting expert-led sessions like the LinkedIn Masterclass, we are equipping our students with the digital communication and branding skills they need to thrive in today's competitive world.

In today's digital-centric world, maintaining a strong online presence is essential. HIM Business School embraces this change and ensures our students are world-ready for the digital future.

Ms Alyaa Fathi
Internship & Career Coach