The customer always comes first – in all areas of business. You will be able to master the art of customer centricity in a perfect blend of academic and real-world experiences. With half the program spent on international internships, this three-year degree, delivered in partnership with Northwood University (US), makes you world ready.

Next intake

October 2025

Duration

3 years

Location

Montreux

About the program

Apply now

PROGRAM HIGHLIGHTS

Unlock endless possibilities

Graduate with 1.5 years of professional experience through three internships that will give you a competitive advantage in your future career
Develop your soft skills and acquire hospitality's customer-centric approach to the business world
Build a powerful network by connecting with industry leaders and top global brands
Immerse yourself in real-world situations, gaining the mental agility to adapt to diverse business environments
Customize your degree by picking between two majors, selecting a specialization, opting for an elective minor, and completing internships in any industry of your choosing

GRADUATE WITH
Bachelor of Business Administration in chosen Major awarded by Northwood University* (US)
*Northwood University programs are accredited through ACBSP
Swiss Federal Diploma in Business Administration awarded by HIM Business School
*Starting as of October 2026, pending recognition

*HIM Business School awards its own separate award. This award does not necessarily give access to the Swiss higher education system

TAILOR-MADE PROGRAM

Choose Your Major

After Business Fundamentals in Year 1, it’s time to specialize! Across Year 2 and Year 3, you choose and build targeted expertise in one of the 4 majors:

Hospitality
Finance
Marketing
Management

paving the way for a powerful entry into the international business scene.

Structure

The program combines experiential learning, connections with top global brands, and a learning model emphasizing personal growth and real-world accomplishment. This fast track to a BBA degree allows you to be world ready in only three years.

Year 1 UNDERSTANDING WORLD CULTURES AND PRINCIPLES OF BUSINESS Montreux

Learn what it means to be customer-centric as you develop your soft skills, resulting in a deeper understanding of the industry’s human behavioral and operational aspects.

FOUNDATION COURSES

Introduction to Customer Experience
Mathematics for Business
Applied Business Research
Communication
Accounting Principles
Introduction to Finance
Marketing Principles
Microeconomics
Introduction to Data-Driven Decision-Making
Front Office and Guest Satisfaction
Language (FR, DE, ES)

WORLDWIDE PAID INTERNSHIP

(4-6 months)

Year 2 DEVELOPING LEADERSHIP SKILLS AND COMPETITIVE ADVANTAGE Montreux

Develop your leadership potential through emotional intelligence and key managerial skills.
In year 2 you take the first step in customizing your degree by choosing your major.

CORE CLASSES

Philosophy of Life and Business
Principles of Macroeconomics
Introduction to Art
Principles of Management
Managerial Accounting
Innovating with AI
Financial Management
Language (FR, DE, ES)

MAJOR SUBJECTS

In addition to the core classes, you will take 5 introductory-level courses associated with your chosen major.

WORLDWIDE PAID INTERNSHIP

(4-6 months)

Year 3 MASTERING INTERNATIONAL BUSINESS AND ETHICS Montreux

Learn the in-depth operations of an international business framework and how to be socially responsible in a multicultural setting.

CORE CLASSES

Public Policies
Strategic Plannin
Ethics
Business Law
Environmental Science
Organizational Behavior

MAJOR SUBJECTS

In addition to the core classes, you will take 6 higher-level courses associated with your chosen major.

WORLDWIDE PAID INTERNSHIP

(4-6 months)

MAJORS Choosing your competitive advantage

Your future starts with business fundamentals in Year 1—then it’s time to specialize!
Across Years 2 and 3, you’ll build targeted expertise in Hospitality, Finance, Marketing, or Management—paving the way for a powerful entry into the international business scene.

FINANCE

Build the financial intelligence to thrive in fast-paced global markets. This major develops your expertise in corporate investment, international finance, and portfolio strategy—preparing you for high-stakes roles in elite financial environments.

Year 2

Financial Institutions
Statistics I
Portfolio Management
Foundations of the Modern World
Capital Market
International Trade

Year 3

International Finance
Statistics II
Real Estate Finance
Financial Planner Topics
Corporate Investment Decisions
Corporate Financing Valuation

MARKETING

Master the art and science of influence in a digitally driven world. This major sharpens your skills in branding, data analysis, and strategic communication—preparing you to craft impactful campaigns and drive customer engagement across global markets.

Year 2

Statistics I
Luxury Brand Management
High Tech and High Touch
Selling and Sales
Digital Marketing

Year 3

Statistics II
International Marketing
Marketing Management
Competitive Analysis
Contemporary Global Issues
E-commerce

MANAGEMENT

Step into leadership with confidence. This major sharpens your ability to manage people, processes, and performance on an international scale—readying you to take charge in complex, cross-cultural business environments.

Year 2

Human Resources
People and Culture
Human Capital
Managing Performance
International Trade

Year 3

International Management
Operations Management
Management and Leadership
Contemporary Global Issues
Management of Information Technologies
Statistics I

HOSPITALITY

Turn your passion for service into a strategic career. With a focus on innovation, operations, and leadership, this major equips you to manage high-end experiences across the global hospitality industry—from resort management to revenue strategy.

Year 2

Convention
Food & Beverage Management
Human Resources
Hospitality Trends
Digital Marketing

Year 3

Statistics I
International Managemen
Innovative Hospitality Models
Yield and Revenue Management
Resort Management
Contemporary Global Issues

BILINGUAL TRACK

Study in French, succeed internationally

This program is also available in bilingual track, offering a unique study path that allows you to begin your studies in French while gradually building up your English skills, preparing you for an international professional environment.

Learn more

A stamp of approval

Next intakes

We highly recommend applying early. If you need a student visa, please be sure to allow 8 – 12 weeks between application and program start date.

October 2025

January 2026

October 2026

Requirements & fees

Completed secondary school education (IB Diploma, IBCP Diploma, Maturité, Abitur, French Bac, 2 A-levels, high school diploma or equivalent).
Direct entry options or credit transfer options may be available for IBCP, IBDP and BTEC Candidates. For further details or an individual assessment, please kindly contact directentry@swisseducation.com
Recommended minimum age of 18 years
English language proficiency of IELTS academic module 5.5 or TOEFL iBT 46 or equivalent. If you don't have the required language level, you can improve your language and study skills with our English Foundation Program before joining

We highly recommend applying early. If you need a student visa, please be sure to allow 8 – 12 weeks between application and program start date.

Fees

More info

Career Services

Direct Entry

Bachelor of Business Administration

Unlock endless possibilities

Choose Your Major

Structure

UNDERSTANDING WORLD CULTURES AND PRINCIPLES OF BUSINESS

DEVELOPING LEADERSHIP SKILLS AND COMPETITIVE ADVANTAGE

MASTERING INTERNATIONAL BUSINESS AND ETHICS

Choosing your competitive advantage

Study in French, succeed internationally

A stamp of approval