This program is built for students who want to lead AI-powered change, not just use AI tools. Graduates leave with practical business experience, international exposure through global industry immersion, and the confidence to create responsible, customer-centered AI solutions.

Next intake

January 2027

Duration

1 year

Location

Montreux & Macao & Online

About the program

Apply now

PROGRAM HIGHLIGHTS

Build the Future of Customer Experience

AI is transforming industries fast, creating high demand for professionals who improve customer experiences with AI.
Our selective 12-month Master in Applied AI in Customer Experience offers 24 spots for non-engineers to gain practical AI skills and lead customer-focused AI initiatives at a global scale

Graduate with :

OPTION 1:
Master in Applied AI in Customer Experience by HIM Business School.
OPTION 2:
Master in Applied AI in Customer Experience by HIM Business School + Master of Science in Leadership by César Ritz Colleges.

AI Business Data

Sources 2025: McKinsey · LinkedIn · World Economic Forum

90%

USAGE OF AI IN ORGANIZATIONS

+160%

DEMAND FOR AI PROFESSIONALS

NEW AI JOBS

Global Industry Immersion

A defining feature of the program is direct exposure to 2 major AI ecosystems:

MACAO AND THE GREATER BAY AREA
Students explore one of Asia’s fastest-moving innovation regions through field trips, company partnerships, and live business challenges in Southern China.
MONTREUX AND THE EUROPEAN AI ECOSYSTEM
Students study in Switzerland with access to Europe’s AI research, governance, luxury, hospitality, finance, and healthcare innovation networks.

Structure

Students gain the skills to connect AI technology with real business needs, customer experience, and responsible innovation.

Level 1 Certificate in Applied AI Online (Jan-Mar) & Macao* (China- Apr/May)

Build your AI foundation online at your own pace, then deepen and apply skills in practical settings in Macao—Asia’s top innovation hub.
Complete Level 1 and graduate with a Certificate in Applied AI.

*Includes accommodation, tuition fees and transportation for field trips – without food

Online courses

Jan-Mar

AI Fundamerntals
UX User Experience
Applied AI in Business

6 courses of 36h each + 24h industry visits

Onsite courses (Macao)

Apr-May

Quantitative Skills
Data Science & Algorithmic Thinking
Industry Immersion 1*

* Hands-on experience working on real industry problems through partnerships with companies. Students apply their AI knowledge in practical settings and gain exposure to professional workflows.

Level 2 Swiss Professional Master in AI by HIM Montreux (Switzerland - Jun/Sep) & Online capstone project (Oct/Dec)

Immerse yourself in Europe’s AI ecosystem — work on real projects with leading companies. Wrap up online with a capstone project.
Complete Level 2 and graduate with a Master in Applied AI in Customer Experience by HIM

Onsite courses (Montreux)

Jun-Sep

AI Product Management
AI Corporate Social Responsibility
AI Ethics & Intellectual Property
UX Neurosciences
Prospective Trends
Industry Immersion 2

6 courses of 36h each + 24h industry visits

Online Capstone Project

Oct-Dec

A capstone experience where students complete a comprehensive business project integrating AI concepts learned throughout the program. Delivered online, allowing flexible collaboration on end-to-end problem-solving initiatives.

Students can decide:

To go home and take the courses online
To stay on campus (residential)
To start an extra term at César Ritz Colleges* to get double Master

40h online: mix of asynchronous and synchronous courses + coaching sessions.

* Residential options for the online term or César Ritz Colleges in Level 3 are available but subject to discussion and may incur additional costs.

Level 3 (optional) Top-up with a Dual Master with César Ritz Colleges Onsite Brig (Switzerland - Oct/Dec)

Step into the C-suite with leadership and executive skills to drive AI transformation at the top.
The Professional Master is recognised by Swiss Authorities and can grant access to other Masters of Science, as the MSc in Leadership at César Ritz Colleges University.

Onsite courses

Leadership for Change and Innovation
Global Strategic Management
Presentation Skills & Storytelling
Leadership & Ethics
Workshop: C-Suite & Boardroom
Negotiation Skills in the Global
Business Arena Seminar
Networking and Alliances Masterclass

Complete Level 3 and graduate with a Double Master degree:

Master in Applied AI in Customer Experience by HIM
Master of Science in Leadership by César Ritz Colleges

Key Outcomes

Upon successful completion of the program, students will be able to:

Enhance Customer Experience and Drive Business Value with AI
Deliver Industry AI Projects with Strong Data Analytics Skills
Lead AI-Enabled Business Transformation and Innovation
Apply Ethical, Responsible, and Sustainable AI Practices
Communicate AI Strategies Effectively to Diverse Stakeholders
Build a Global Network and Advance International AI Career Opportunities

Career Opportunities

Graduates are prepared for roles where AI, strategy, and customer experience meet, including:

AI Product Manager
CX Strategist
AI Transformation Consultant
Digital Innovation Manager
AI Ethics & Governance Lead
AI-Driven Marketing Director
UX Designer for AI Systems

Requirements & fees

Bachelor’s degree in any discipline with a minimum GPA of 3.0
English proficiency: IELTS 6.0 or equivalent
Selection process includes:
- Online case study assessment
- Video submission
- Interview with the Dean and Head of Innovation

We highly recommend applying early. If you need a student visa, please be sure to allow 8 – 12 weeks between application and program start date.

Fees

MA in Applied AI
in Customer Experience

Build the Future of Customer Experience

AI Business Data

Global Industry Immersion

Structure