This program is built for professionals who want to lead AI-powered change and turn it into business impact — including Senior executives, business leaders, transformation and digital leaders, HR and talent leaders, and functional managers in hospitality and tourism.
No programming experience or technical background required.

Next intake

April 2027

Duration

6 months

Location

Montreux & Online

Download the program brochure

AI is already reshaping hospitality and tourism,and your guests are using it too

THE INDUSTRY HAS MOVED FROM PILOTS TO PRACTICE

98%

of hoteliers used AI in the last six months
(Mews, 2026)

60%

of hotel tasks are AI-powered
(Mews, 2026)

82%

of hotel tech leaders predict more AI use in a year
(Canary Technologies, 2026)

GUESTS ARE BECOMING AI-LITERATE

56%

of US leisure travelers now use AI to plan trips
(Phocuswright, 2026)

51%

of travelers use AI recommendations while traveling
(Phocuswright, 2026)

69%

of Gen Z travelers use GenAI for trips
(Booking.com, 2026)

A flexible executive 3-steps program built around real business challenges.

The Learning Journey

A flexible executive 3-steps program built around real business challenges.

PHASE 1

PHASE 2

PHASE 3

1- UNDERSTAND

Self-paced, 60 hours in total. Four online courses of 15 hours each, taken at your own rhythm alongside work, to build the capabilities to identify AI opportunities and prepare your organisation.

Change & Innovation Management (15h)
Designing AI-Enabled Customer Experiences (15h)
AI Fundamentals & Applied AI in Business (15h)
Data, Analytics & AI-Enabled Decision-Making (15h)

2- EXPERIENCE

All-inclusive: accommodation, food and beverage on the Montreux campus.
10 days of intensive executive learning, practical industry exposure and dedicated project coaching.

AI Product Management
AI Ethics & Responsible AI
UX Neurosciences
Prospective Trends
Swiss AI Industry Immersion
Executive Project Coaching

The Swiss advantage. Engage with the Swiss AI innovation ecosystem and learn from practitioners how emerging technologies are applied across sectors.

3- APPLY

Applied Capstone project with a coach who supports you throughout. Translate your learning into an actionable proposal for your own organisation, including:

A defined business opportunity
AI-enabled solutions and data requirements
Implementation roadmap and governance
Measures of adoption and business impact

The outcome: a practical, organisation-specific AI Implementation Plan, ready to support informed implementation decisions.

Applications across the whole operation

Key Outcomes

Front of house

Multilingual guest messaging and virtual concierge, around the clock
Personalised offers and upselling before and during the stay
Faster check-in and service requests
Service recovery informed by live guest feedback

Back of house

Housekeeping and maintenance scheduling
Demand-based staffing and rostering
F&B forecasting, purchasing and food-waste reduction
Energy and inventory optimisation

Finance, Marketing & HR

Finance: demand forecasting, dynamic pricing, cost control
Marketing: segmentation, content, visibility in AI-driven search
HR: recruitment, onboarding, training and scheduling

Why this program?

Four ways applied AI pays back in hospitality

Elevate customer experience and ROI with AI

Automate tasks to boost productivity and focus on relationships

Executive Post-Diploma in
Applied AI and Customer Experience

THE INDUSTRY HAS MOVED FROM PILOTS TO PRACTICE

GUESTS ARE BECOMING AI-LITERATE